 |  |
 | The 5th version of the Tourism Marketing Symposium (TBF by its initials in English Tourism Branding Forum), will , to more than 100 senior executives in the Biltmore Hotel in Coral Gables, Florida in May 4, 5 and 6, 2011 . This unique, must-attend event is the most valuable and promising network 2011 for the travel industry Latin America and the Caribbean, representing the most important meeting point for those professionals who want to innovate in their business, share knowledge and forge new alliances with a select group of high level industry scalpel stica the continent. | |
 |  |
 |
 | Kalyan Raman
BMI Professor of
in
Medill School of Journalism Professor of Marketing at Kellogg School of Management (Courtesy) | | Tim Calkins Professor of Marketing
la Universidad de Kellogg | |
 |
| |
| Día 1. | Panel Destination Branding strategies / Moderador: Burson-Marsteller | 4-Mayo-2011 | |
| | | PANELISTS: Alfonso Sumano
Regional Director of the Americas, Mexico Visit Benjamin Liberoff
Technical Advisor Ministry of Tourism and Sports of Uruguay Carlos Roman
LAN | | Theresa Rice
Director General for Promotion of destination in the Burson-Marsteller Miami and Latin America
PhoCusWright | | |
| |
| Day 1. | The future of travel distribution and sales / Moderador : TRAVELPORT | 4-Mayo-2011 | |
| | | PANELISTAS: Antonio Batanero
Sol Melia David Goodis
President and CEO of Revelex Fernando Galatro
Majestic International Fabiola Hernandez Garcia Transhotel
Regional Manager for Mexico, Central America and Caribbean | July Bruno Castellanos
Vice President for Canada, Latin America and the Caribbean
Travelport | |
| |
| Say 2. | Innovative Technologies for the Tourism Industry / Moderator: Sabre | 5-May-2011 | |
| | | PANELISTS: Keith St. Clair
Chairman of the Advisory Board of ForumTel Guido Becher
Founder and CEO of NetAct Xavier Martin Channels
Founder and CEO of Turijobs Leonel Azuela-Berchelmann
Founder and CEO of Quaxar | John Palomino
informacióny Diractor General Technology Consulting Director - Global Accounts, Sabre Travel Network
| |
| |
| Day 2. | Luxury Travel Products On-line vs Of-line: Moderator: Master Card | 5-May-2011 | |
| | | PANELISTS: Jorge Morfin
Canada Angela Goicouria
Vice President of Virtuoso Linda Cain
Loyalty Marketing Director and Member of the Latin American Division of Starwood | Patricio Rubalcaba Vice President of Strategic Alliances
-Industries Development Travel and Entertainment with Global Trade - Latin America and the Caribbean
Mastercard | |
| | | |
| WORKSHOPS |
| | Facebook: Many companies use Facebook as a communication medium B2C but they know how to use appropriate tools to reach your niche. Tatiana López helps you find the right tools on the 1st day of TBF 2011. Google: Search Marketing (SEM for short in English, Search Engine Marketing) is key to your company to be found in the sea of \u200b\u200bcompetitors. Ezequiel Singer of Google helps you on the 2nd day of TBF to improve your SEM strategies to achieve the desired ranking. | |
| | | |
| Registration per person $ 500 usd  For hotel reservations with special rates visit: www.biltmorehotel.com . group code 2807 and password 36915 |
 |
 |
0 comments:
Post a Comment